About GSD Coatings


GSD Coatings’ humble beginnings date back to February 2005 when the business was originally formed and called GrandStand Designs. GrandStand Designs was an aftermarket motorcycle equipment manufacturer that specialized in making parts for Buell Motorcycles. The business added powder coating and anodizing operations in 2006. Ceramic exhaust coatings operations followed in 2007. All work was done by Peter Alesso in a two car garage on a part-time basis.

The entire operation was moved to Metuchen, NJ in 2008. The shop space was 3,000 square foot located in the back of a building occupied by an existing metal fabricating and machine shop. Before long it became evident that the business’s growth was fueled by the coating operations as the motorcycle parts business was stagnated by the economic landscape.

GSD Coatings, LLC was created in May 2009 to reflect the direction the business was heading. Doing business as GSD Powder Coatings and Sandblasting, GSD specialized in custom powder coat, ceramic exhaust/engine coatings and media blasting. It also became known for its high quality industrial ceramic firearm coatings operation among several of the large gun manufacturers in the northeast.


In January of 2012, GSD relocated to its current location in an effort to address space constraint issues. The transition to the new facility was full of challenges and delays with regular business operations not resuming until May. And with some more bad luck Hurricane Sandy devastated our area that same November.

GSD Coatings rebounded in 2013 and began building the foundation for the business as constructed today. The d/b/a GSD Powder Coating and Sandblasting was officially dropped in favor of the legal name GSD Coatings, LLC. GSD Coatings acquired Central Jersey LINE-X in November. Operations were moved to the GSD facility in December with intensive training following soon thereafter. The TRUCK GEAR by LINE-X line of pick-up truck accessories was initiated in February of 2014.

Almost simultaneously, GSD Coatings received approval and licensing from the NJ State Police and the ATF as a firearms dealer and manufacturer. Our retail firearms division, called GSD Tactical, was born.

Today, GSD Coatings, LLC operates four distinct divisions; powder coatings, ceramic coatings, firearm coatings/sales and LINE-X truck coatings/ TRUCK GEAR accessories.

GSD is currently building a mobile LINE-X commercial and industrial coatings division that will allow us to work remotely.

GSD can accept parts to be coated either by visiting our showroom during normal hours or by USPS, FEDEX or UPS shipping. Please include or SHIP FORM and a copy of your driver’s license when sending parts.